Three pilot places

A custom ink & watercolor feature built around your location

This preview shows the pilot format: a real place, a watercolor interpretation, and a public feature story that selected hotels and destinations can use as part of their launch-period communication.

Apply for a pilot slot Program details

Pilot feature format

From property photos to a public visual story

Demo shown with a coastal village hotel setting. Selected pilot partners can submit their own rights-cleared reference photos.

Reference photograph of a coastal village hotel street in Clovelly

1. Reference material

A clear location photograph gives the feature its architecture, atmosphere and sense of place.

Ink and watercolor interpretation of the New Inn hotel street in Clovelly

2. The artwork direction

The scene becomes an editorial ink & watercolor image: recognisable, softer, and ready for hospitality storytelling.

Watercolor feature image showing rooftops and sea views in a coastal village

3. The public feature

A wider image set can support a public feature on II Watercolor, with credit and a link to the selected property.

What the partner sends

Five to eight rights-cleared reference photos and a short note about the location's atmosphere.

What II Watercolor creates

A curated ink & watercolor-style visual set and a public feature concept for the approved pilot.

What the partner receives

A complimentary, non-exclusive launch licence for approved website, newsletter, social, guest and press-kit use.

Current pilot selection

Limited, manual and selective

During the launch phase, II Watercolor is selecting only a few locations where the visual identity, architecture or surrounding landscape can make a strong public feature. There is no fee for selected pilots; the aim is to build a high-quality catalogue of custom hospitality and place-based features over time.

Submit your location