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Privacy policy

Last updated: August 9, 2026. This policy describes how II Watercolor (iiwatercolor.com) handles personal data for visitors and customers in the UK, USA and elsewhere.

1. Who we are

II Watercolor operates iiwatercolor.com, a platform for licensing original Italian ink and watercolor artworks. Contact: licensing@iiwatercolor.com.

2. Data we collect

  • Account data — username, email, password (hashed)
  • Order data — name, email, company, country, purchase history
  • Enquiry data — information you submit via exclusive licensing or contact forms
  • Technical data — IP address, browser type, pages visited (if analytics enabled)
  • Payment data — processed by Stripe; we do not store full card numbers

3. How we use data

  • To process orders and deliver licensed files
  • To generate licence certificates and transactional emails
  • To respond to enquiries and provide customer support
  • To improve the website and prevent fraud
  • For outreach CRM (business contacts only, where applicable)

4. Legal bases (UK/EU GDPR)

  • Contract — fulfilling licence purchases
  • Legitimate interest — site security, analytics, B2B outreach
  • Consent — where required for marketing communications

5. Sharing

We share data with service providers only as needed: payment processing (Stripe), email delivery, hosting. We do not sell personal data.

6. Retention

Order and licence records are retained for legal, tax and licensing purposes. Enquiry data is retained while relevant to ongoing communication.

7. Your rights

Depending on your location you may have rights to access, correct, delete or restrict processing of your data. UK and EU residents have GDPR rights; California residents may have CCPA rights. Contact us to exercise these rights.

8. Cookies

We use essential cookies for sessions and security. If analytics (e.g. Plausible or Matomo) is enabled, a separate cookie notice may apply.

9. International transfers

Data may be processed on servers outside your country. We take reasonable steps to protect data in line with applicable law.

10. Children

This site is intended for professional and adult purchasers. We do not knowingly collect data from children under 16.

11. Changes

We may update this policy. Material changes will be reflected on this page.